Do Clickbank Products Go To Heaven?
Browsing through clickbank today, I decided to see just how many vendors have cobwebs in their shopping carts. If you are familiar with Clickbank, one of the most important ratings of a product offering is a number called gravity. This number represents how many affiliates have made atleast one sale of that product within the last 8 weeks. If there were 100 sales in the past two months from 18 unique affiliates, the gravity for the product is 18. Products in the highest tier (100+ rating) usually show up on the very first page. It is assumed that the higher the gravity, the better the product is, increasing your chances of making money promoting it.
But how many products have grown stale or never taken off? I took a quick look at the category “Home and Family” which has 1880 different products in the Clickbank database. Here are the results:
- 697 products have a zero gravity rating(37.1%)
- 1062 rated from .01 to 9.9 gravity(56.4%)
- 82 rated from 10-29 gravity(4.4%)
- 30 rated from 30-99 gravity(1.6%)
- 9 rated from 100 to 577 gravity(0.5%)
What do all these numbers mean? First, if you are promoting a product on Clickbank, it would do you good to research both your niche and your product. There are many opinions on where you should draw the line in selecting your Clickbank product. I have been told to only choose products with a gravity of over 100. But I also know “guru’s” who suggest anything over a gravity rating of 20 is a successful product. With many things in Internet Marketing, the best advise I can give you is to test several offers in each niche and discover what works best for you. Maybe a low gravity product is really just an undiscovered gem. Or maybe the sales page really does suck at converting. Take you hints from the crowds, but check everything out yourself and test the heck out of them.
So what do you think? Do Clickbank Products go to heaven? Over 90% of them are either dead or on life support!
October 4th, 2009 at 9:18 pm
That is an interesting thought considering I am looking into creating a product through Clickbank. I think a lot of them are just getting old and past their used-by date.
October 12th, 2009 at 7:33 pm
i just recently signed up with Clickbank and so far i earn some good cash from them. Clickbank is advisable for blogs and websites who receive mostly US traffic.
October 15th, 2009 at 7:42 am
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